Raving about: Zappos

OK … if you haven’t heard the rave-worthy story about Zappos Customer Service, you are probably in the blogosphere minority.

I Heart Zappos is a great blog and evidence of the incredible word-of-mouth / viral marketing tool that is the web. (I’ll post elsewhere about why Seth Godin is wrong about word-of-mouth v. viral marketing.)

I already have Zappos website bookmarked and the next time I need shoes (clothes, etc.) and am shopping online, I will strongly consider purchasing from them.

Seth Godin, a popular author, marketer, and blogger comments that he doesn’t believe this is a PR stunt. The fact he has to do that is evidence of our bent as a society. What the company did for this lady was incredible and do you think for a minute they asked her to tell her story (and their story!) on the web? NO WAY! That would be so transparent it would have backfired and we’d be reading a RANT, not a RAVE. (If you like rants, enjoy this blog by Kevin Mogee.)

I am taking a few minutes today, raving about Zappos, because they deserve it. They did nothing for me…but in a world where crap e-mails with fake feel good stories are so commonplace it makes me sick, it is refreshing to read this lady’s Zappos story. Read the I Heart Zappos blog, you will RIGHTLY place Zappos at the top of your online shopping sites.

What other companies are delivering RAVE-worthy service?

If you have a RAVE, register and publish it here free.

This entry was posted on 18. October 2007 at 23:24 and is filed under Web and Internet, Retail, Customer Service. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.